Rai Petrovs while studying history at University of Latvia realises that he doesn't want to leave in past, but do something more present, he swaps the college and studies event producing. After creating a music festival and directing many corporate Christmas parties for companies like Coca-Cola and Bosch he enters in University of the Arts London to study media and film. Graduating as film director "Media Practice" course with several short films in his bag he enters in a filmmaker world and never looks back.
As a filmmaker, he constantly challenges himself with different media formats. Directing and producing projects with high technical complexity involving special and visual effects meanwhile taking great care of actors performance and main cinema substance "emotions". Experience with a different type of productions helps successfully manage a whole project from the creative idea to the final product.